The Only AI Analytics & Optimization Suite You Should Trust

Citate exclusively offers the foundational scientific methodology for accurate LLM analytics. We typically collect more than 50x the data of our competitors so you don’t waste AI optimization efforts.

Don’t be misled by copycats without serious AI know how. Invented & patented by Harvard & Stanford AI faculty. When GEO matters, trust Citate.

Analytics • GEO TOOLS • SERVICES

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Confidence Level

Responses Analyzed

AI ANALYTICS AND GENERATIVE ENGINE Optimization

Based on Scientific Measurements, Not Guesswork

LLMs inherently give very different answers to different users. That’s the reason Citate typically collects 50x the data of our competitors every day for every prompt we track (multiplied by each LLM). Collecting only a few answers a day may yield wildly misleading analytics.

Citate’s patented methodology for iteratively probing LLMs uses probabilistic measurements to determine confidence levels and statistical reliability in an otherwise impenetrable cloud of possibilities.

And unlike some competitors, we only use AI answers actually shown to the public (not the very different APIs sold by the LLMs), so you can tell what the world is really seeing. We even display all collected responses for transparency.

Visibility

What are the AI chatbots saying? Track the topics you care about e.g. your brand, competitors, ideas, opinions, facts with analytics that give both daily breakdowns and long term insights. We rank visibility on Google AI Overview ChatGPT, Gemini, Meta.ai and more.

Sentiment Analysis

Positive or negative spin? Citate closely measures the sentiment of any topic appearing in the answers for any prompt. We offer both aggregate analysis based on thousands of responses and line by line breakdowns of sentiment for every response we collect.

Bias Detection

Is bias distorting responses? Citate.ai offers comprehensive bias detection tools that surface bias across a host of categories. We aggregate this data to track the strength and persistence of bias types. We also provide AI analysis for every AI answer we collect.

Accuracy Detection

We will work with you to create a custom database of trusted or distrusted sources, then run continuous tracking to look for conflicts and confirmations of every factual statement in every AI answer. Citate identifies trends so you can spot and optimize recurring issues.

GEO Tool: Ranked Topic Identification

Citate isolates and ranks all topics including brands that each LLM is most concerned with for any prompt, then aggregates that data for anywhere from 1 to 90 days. Discover topics your website is not covering and find competitors you might not be considering.

GEO Tool: Links

Links identifies the up to 25 most dominant web links found in AI replies over a 7, 28 or 90 day period. Study high performing competitors. Identify content placement opportunities. Track your progress. A must have GEO tool.

GEO Tool: Content Briefs

Citate identification and ranking of hundreds of topics for each prompt campaign translates into highly targeted content recommendations. We provide headlines, sub headlines, content and meta data that LLMs searching the web will find highly relevant.

Why Citate.AI?

Why You Can Trust Citate’s Scientific Methodology

Why LLMs Vary So Much

Large Language Models (LLMs) underlying AI chatbots like ChatGPT and Gemini don’t offer the same answers to different users by design. LLMs “decide” how to answer prompts according to what’s probably right based on their prior training. Since there’s almost always more than one right possibility, any individual answer varies significantly and is inherently unpredictable.

Transparent Confidence

Citate’s patented technology overcomes the inherent limitation on understanding whether many LLM answers to the same prompt are representative by using our own AI. We test how different each subsequent answer is from prior answers. As testing continues, our AI determines and displays the confidence level and statistical reliability of collected AI answers for each prompt and LLM.

A Bit of Quantum Physics

Inspired originally by an analogous probability issue in quantum physics, known as Heisenberg’s uncertainty principle, which posits the exact position and speed of a particle cannot be known simultaneously, Citate’s solution to the parallel AI problem of uncertainty is a form of probabilistic measurement. Our platform is like an AI super collider that turns this theory into practice.

Do you Need Citate?

AI is Profoundly Changing Many Fields. We Can Help.

Search

Any brand with an SEO strategy also needs AI Optimization (also called “GEO”). And any effective strategy should start with an accurate analysis from Citate of what the public is really seeing. Don’t operate in the dark with inferior data and tools built and tested with inadequate research.

Corporate Comms

For years, the importance of Google search results has been closely tied to the work of corporate comms. Now instead of just worrying about Google’s blue links, comms teams have to consider AI. Press coverage is a key element driving success (or failure) on AI.

Reputation

Reputation management has always been a multi-pronged exercise in SEO, PR, social media and Wikipedia. With >1 billion people using AI on a monthly basis, AIO/GEO must be added to the list. Citate’s tools spot and track problems; our optimization services help solve them.

Government

Effective monitoring of AI requires the intensive and accurate testing only Citate can provide with its patented scientifically-sound methodology, along with actual, public AI answers. Whether it’s monitoring AIs for misinformation or bias, or assuring vital info is visible, only Citate can help you get the real picture.

Non-Profits

Most non-profits operate in a sea of misinformation and bias. AIs are both a challenge and an opportunity. While vulnerable to problematic content, when the record on AI is correct, it’s especially powerful in reaching tech-savvy, influential audiences. And if it’s not, we can help spot and remedy problems.

Media

As the only AI analytics platform on the market with a rigorous scientific methodology (not to mention featuring actual, public AI answers), Citate is the ideal choice for understanding what AIs are really saying to the public. Work with us to develop monthly indexes, competitive analysis, or custom reports.

WHO ARE WE?

AI Luminaries + Marketing Veterans

Citate’s first patent for probing AIs to assure accurate analytics was invented by Stanford AI scientist Walter de Brouwer; Harvard assistant AI professor Gil Alterovitz; CEO Ed Sussman, and Chief AI Engineer Michael Carlon. Filed as a provisional patent in 2023, Citate advisor and patent counsel Sikander Khan won approval in August 2025. The founding team not only created the only technology to solve the very difficult problem of creating reliable analytics despite great variability in AI answers, they had the vision in 2023 to realize that without accurate analytics, serious AI optimization (also called GEO) would not be possible. The team continues to grow our AI patent portfolio to reflect the tech we’re planning & creating to solve the issues we expect to see in 2027 and beyond.

Marketing guru Adam Hanft and our team of highly experienced SEOs/GEOs ground the Citate project in the reality of what organizations need to succeed today in AI marketing as it supplants search, upends reputation management and competes with PR and social media.

Meet The Team