In a conversation with Gil Alterovitz of Harvard University, this article explores why you shouldn’t take generative AI answers at face value. Because large language models generate probabilistic responses, the same prompt can produce different results over time. The takeaway:…
In this conversation, Citate’s team talks with a leading search engineer about how AI Optimization is reshaping search beyond traditional SEO. With AI-driven tools like ChatGPT and Google’s AI Overview, search experiences are becoming more conversational and personalized, requiring new…
In this interview with AI expert Dr. Walter A. De Brouwer, the article explores how AI and storytelling intersect. De Brouwer discusses why narratives are central to how humans share knowledge and make sense of the world, yet cautions that…
This article warns digital marketers that we’re entering a new kind of search war where AI-powered systems like SearchGPT and Google’s AI-enhanced search are challenging the old link-based web. As AI tools increasingly deliver answers directly—often without sending users to…
