Fix what AI says about your name.
Your reputation is now an AI answer. When someone asks ChatGPT, Gemini, Claude or Google AI about a person or a company, they get one confident paragraph, assembled from whatever the web says and weighted by what the model trusts. It changes from day to day, and it is read before anyone reads you. Citate measures exactly what every major model says, traces where each claim came from, does the work that changes the answer, and shows you the receipt that it changed.
Who this is for
Two audiences, one method
Executives, founders, physicians, attorneys, investors and public figures. Anyone whose name gets asked about, or who shares a name with someone who does.
Brands in regulated or contested markets, companies with a stale or wrong AI description, and any business that AI now shortlists on behalf of buyers.
The method
Measure, trace, correct, confirm
The same discipline behind Citate Analytics, pointed at a name instead of a keyword.
01
Measure the answer, not a screenshot
We ask every major model the questions your audience actually asks, thousands of times, because the same prompt returns different answers on different days. You get the distribution with a confidence level on every finding.
02
Trace every claim to its source
Each answer rests on a handful of pages, articles, filings, reviews and forum threads. We map which ones each model leans on and score sentiment and bias per model, per prompt. That is a diagnosis, not a guess.
03
Correct the record where models look
You cannot delete an AI answer. You can outweigh it. We publish specific, verifiable facts on the properties you control, earn corroboration on the sources the models already trust, and fix the technical reasons the right pages are not being retrieved. Wikipedia eligibility is reviewed by our sister company, WhiteHatWiki.
04
Confirm it moved, then keep watching
We re-sample after every change and show you the before and after with receipts. Cy, our analyst agent, watches for regressions and flags a new narrative the day it starts forming.
Why it is different
Old reputation management vs. Citate
Traditional reputation firms
Citate
Where it looks
Google page one
Every major AI model, plus Google AI Overviews
Evidence
A screenshot or a single check
Thousands of sampled answers per prompt, with confidence levels
Diagnosis
Guesswork about what moved the needle
Source-traced: the pages each model relied on, claim by claim
The fix
Press releases and suppression
Specific, verifiable facts on your properties, corroborated on the sources models trust
Proof
A monthly PDF
Re-measured after every change, with receipts
Our rules
Lines we do not cross
No fabricated sources
Every fact we publish traces to something real. We never invent a citation, a statistic or a quote.
No fake sentiment
No fake reviews, sock puppets, paid praise or astroturf. Models and people both catch it, and it poisons the record for years.
No attacks on anyone else
We do not seed negative content about competitors, critics or namesakes. We change your answer by strengthening the truth, not by damaging someone else.
No suppression schemes
Nothing we do hides a fact. We make the accurate record easier to find and harder to ignore.
Find out what AI says about you before your next deal does.
A confidential read of the prompts that matter, across every major model, with sources. No dashboard to learn and no commitment.